What is ADA Compliance?
“ADA” stands for Americans with Disabilities Act. To be compliant with ADA accessibility means ensuring your site is an inclusive experience for all users. Adding an ADA Widget to your website is a cost-effective way to enhance accessibility and minimize legal risks. Compliance is not just about avoiding penalties—it’s about creating an inclusive experience for all users.
Why Should Your Website Be ADA Compliant?
As a professional marketing and communications agency committed to staying at the forefront of technology standards, we would like to share with you the several reasons why your website should be ADA compliant.
1. Mitigate the Risks of Costly Lawsuits.
While ADA compliance has always been important, recent mandates make its implementation more necessary now than ever. The Americans with Disabilities Act (ADA) now mandates that websites be accessible to individuals with disabilities, and businesses across all industries and sizes are being impacted by this requirement. ADA compliance is now essential for operating responsibly in today’s digital environment. Failure to comply can result in costly lawsuits.
2. Expand Your Market Reach.
By providing an accessible experience for all users, you’re expanding your market reach much larger than you would if your site were not accessible. Think leads, purchases, and more.
3. Protect Your Brand & Company.
A website that is NOT compliant with ADA sends a bad message. Websites that are not compliant with ADA may suggest discriminatory and unaware brand values. There is no excuse to not be ADA compliant in today’s modern world. There is no downside to being inclusive and accessible.
4. Promote Inclusivity & Accessibility.
Promoting your company’s commitment to inclusivity and accessibility helps others understand your mission and will more positively associate with you and your brand. As mentioned, you may notice your market reach expand with an accessible site.
5. Everyone Deserves Full Website Access.
Lastly and most humanly obvious: Everyone, regardless of disability, should be able to freely view and utilize a website.
How Your Site Can Be ADA Compliant: The ADA Widget Solution
Adding an ADA Widget to your website is a cost-effective way to enhance accessibility and minimize legal risks. The ADA Widget offers several optional accessibility profiles for the viewers on your site, such as Seizure-Safe, Vision Impaired, ADHD-Friendly, Cognitive Disability, Keyboard Navigation, and Screen Reader. It also offers several content adjustments like content scaling, text magnifier, color contrast, and more! The ADA Widget exists as a small icon in a lower corner of your website. It’s both subtle to not disrupt the overall design of your site, and clearly visible to those who need it.
WhiteBox Marketing ADA Compliance Services
WhiteBox Marketing partners with a reputable ADA compliance software provider, utilizing an AI-powered, automated widget solution that continually monitors and adjusts your website to ensure ongoing compliance. This proactive approach keeps your website accessible 24/7.
This small investment is far less than potential legal costs and demonstrates your commitment to accessibility. As your agency partner, we proactively share industry standards and recommendations to keep you informed.