In just five months, our partnership with Kavanaugh’s Sylvan Lake Resort didn’t just make waves online – it created lasting ripples in real bookings, and real community. By blending storytelling with smart paid and organic tactics, we brought Kavanaugh’s lakeside magic to fresh audiences, grew a loyal following, and turned online curiosity into bookings.
THE OBJECTIVE
what success looks like
Before partnering with WhiteBox Marketing, Kavanaugh’s Resort had strong brand loyalty but needed a more consistent and strategic social media presence. Their goals were clear:
- Brand Awareness: Get in front of more travelers.
- Social Growth: Build an engaged audience.
- Drive Bookings: Turn scrollers into guests.
Our Challenge? Stand out in the competitive summer getaway market and drive qualified traffic to Kavanaugh’s website.
STRATEGY & IMPLEMENTATION
strategic mix, custom fit
Strategic Organic Content
We created thumb-stopping visuals and copy that highlighted amenities, cabins, property experiences, and seasonal offerings.
Audience-First Paid Strategy
To expand our reach even further, our paid advertising strategy targeted travelers, families, and new vacationers looking for Minnesota getaways.
Data-Led Creative Decisions
We actively monitored performance to refine creative, targeting, messaging, formats, and leaned into content formats that earned the strongest reactions.
BUSINESS IMPACT
beyond the numbers
Here’s what these metrics actually translate to:
More Eyes
Nearly 200K people discovered the resort.
More Interest
Over 10K visited their social pages to learn more.
More Action
3,062 clicks to the website means real booking potential.
More Community
231 new followers who’ll see future content.
THE WHITEBOX DIFFERENCE
Our work with Kavanaugh’s Resort illustrates our core approach:
✓
CUSTOM SOLUTIONS
Every strategic element was tailored for Kavanaugh’s Resort, their audience, their goals, and competitive landscape.
✓
STRATEGIC PARTNERSHIP
We served as an extension of Kavanaugh’s team, bringing marketing expertise while maintaining close collaboration.
✓
MEASURABLE RESULTS
From reach expansion to website traffic generation, every metric highlights real business impact.
✓
SKY-HIGH STANDARDS
Quality creative, strategic thinking, and meticulous execution at every level.
THE TOP RESULTS
social success, summed up
In just five months, here’s what we achieved:
198,992
total reach
10,238
page visits
8,109
total interactions
3,062
link clicks
231
new followers
READY TO GET RESULTS?
Reach out to WhiteBox Marketing!