When The Marquette Hotel and their special events venue, Windows at Marquette, needed to book rooms and fill seats, pretty pictures alone weren’t going to move the needle. They needed strategy, creativity, and a results-driven partnership. That’s where WhiteBox Marketing comes in. Marquette brought their sky-high hospitality and we crafted a custom digital approach as dazzling as Windows at Marquette’s views from 50 floors up.
THE OBJECTIVE
from clicks to bookings
From luxury stays to skyline-level dining and memorable private events, The Marquette Hotel and Windows at Marquette offer upscale hospitality in the heart of downtown Minneapolis. Our partnership focused on:
- Driving measurable traffic to their booking platforms
- Promoting high-end events
- Generating qualified wedding leads for the hotel
- Maximizing visibility in a competitive hospitality market
The bottom line? Turn scrollers into bookers.
STRATEGY & IMPLEMENTATION
lights, camera, action!
Strategic Organic Content
We captured custom photography and video and created compelling copy to show unique experiences at both properties — from intimate dinners to unforgettable performances.
Multi-Revenue Stream Targeted Ads
Launched strategic campaigns to capture audiences at different stages of their decision-making process.
Intentional Boosting (Paid Posts)
Boosted specific posts around key windows (pun intended) for Wayne Anthony shows, Mother’s Day brunch, weddings, and special dinner events.
Continuous Optimization
Real-time monitoring and adjustments ensured every dollar worked harder than the last.
BUSINESS IMPACT
beyond the numbers
Success that directly supports bottom-line goals:
22,196
More Opportunities
for people to discover Windows at Marquette, book shows, and make reservations.
133
Qualified Wedding Leads
captured during peak planning season, each representing potential high-figure bookings.
Budget Effectiveness
with an average $0.32 CPC and some campaigns as low as $0.19 (industry standard: $0.80-$1.60), every dollar stretched further.
Audience Growth
1,040 new followers represent ongoing organic reach worth thousands in saved ad spend over time.
THE WHITEBOX DIFFERENCE
Our work with Marquette illustrates our core approach:
✓
CUSTOM SOLUTIONS
No cookie cutters here. We design tailored strategies unique to each client, down to the last detail.
✓
STRATEGIC PARTNERSHIP
As an extension of your team, we work side-by-side with you to turn strategy into partnership and partnership into results.
✓
MEASURABLE RESULTS
From triple-digit engagement gains to sky-high click-through rates, our work speaks in numbers.
✓
SKY-HIGH STANDARDS
Operating 50 floors above Minneapolis calls for bold thinking. Our campaigns match the floor-to-ceiling windows: big views = big outcomes.
THE TOP RESULTS
numbers worth toasting to
In just eight months across both properties, here’s what we achieved:
485,925
total reach
18,929
page visits
4,487
total interactions
24,185
link clicks
1,040
new followers
(February – September, 2024 vs. 2025)
READY TO GET RESULTS?
Reach out to WhiteBox Marketing!