Access To All
Services
OBJECTIVEs
The Center for International Disability Advocacy and Diplomacy (CIDAD) within St. Cloud State University focuses on continuing studies, and came to us wanting a logo design and launch materials for a global trade show that would introduce their “Access to All” initiative to the world in a compelling way. Access to All seeks to provide opportunities for companies to certify their business as disability-friendly when it comes to leisure and travel.
Solutions
- Created a lively brand mark that eludes to freedom to travel.
- Built an educational landing page.
- Rolled out brand materials in the form of social media, banners, handouts, and an informational book.
Results
- Distinct brand presence outside of St. Cloud State University.
- Successful brand reveal event.
- Achieved brand trust alongside logos of similar trusted organizations on Journeyables.com.
WINNER
American Advertising Federation of Central Minnesota
Branding & logo
We custom designed a travel-focused logotype and animated it before designing collateral materials, trade show banners, and a custom website that was all set for launch.
Website Design & Development
The custom website topped the whole project off so visitors could learn more about the initiative of Access to All, and to tie it back to St. Cloud State University.