District Coffee
OBJECTIVES
District Coffee came to us with a vision for a new kind of gathering space in St. Cloud, something that made its visitors feel invited and elevated—and served great coffee, too. They had a name, but needed a logo that reflected their new venture and all it would mean for their business and its customers.
Solutions
The branding concept we developed is elegant yet bold, utilizing a circular element reminiscent of a coffee ring, sun ray accents, and a unique DC emblem. A modern color scheme of gentle cream tones and strong navy helped set the tone for the coffee shop’s interior vibe.
Results
After branding was established, we developed a custom website and captured custom lifestyle photography (at their space of course!) to allow potential visitors to connect with the area’s newest locally-owned coffee hangout spot. One year in, and they’re happily brewing along!
Branding
The strategy behind the branding for District Coffee was incorporating warm tones that capture the essence of coffee and the cozy vibe the coffee shop has, but also cool tones that speak to the industrial nature of the moody interior design and the fact that it is a modern, cool spot to be.
Photography
A photo shoot with freshly brewed coffee and delicious baked goods? Yes, please! It was a honor to be able to stage and capture custom photography of the District Coffee space with the help of some of their best customers. The photos we captured almost let you smell thier fresh brewed coffee, hear the coffee shop ambiance, taste their delicious desserts, watch the bustle of friendly baristas, and feel the cozy fireplace and comfortable furniture.
Website Design & Development
Fully functional while exuding their space’s distinctly cool yet cozy vibe, District Coffee’s website tells their story, shares their menu, lists current job openings, and has the option to request to rent their amazing meeting room space. Subtle animations throughout bring it all together—and make you want to visit their beautiful space!