Fieldgate Cheese
OBJECTIVES
Fieldgate Cheese, owned by First District Association out of Litchfield, Minnesota, is “family raised, farmer owned” as the custom tagline says. They were ready to launch and hit the ground running with a strategy for their physical storefront and e-commerce website.
Solutions
- Developed a new logo with elements from the old as a nod to the company history.
- Created a tagline that ties in farm families that make their local cheese and dairy products possible.
- Captured custom photography.
- Executed well-timed digital strategies and campaigns around their grand re-opening.
Results
- Surpassed attendance and sales goals during the re-opening event.
- Sales and awareness continue to exceed original baselines.
new website users
website sessions
page views
Analytics from July-December 2023
Branding
Knowing they wanted to reopen their brick and mortar store as well as eComm sales, we designed a consumer-friendly brand that worked not only as a logo but also as a simple product label as well. The main branding serves as an umbrella for their emerging products to live under, such as pizza, cheese curds, and butter.
Photography
We captured custom lifestyle and product photography.
Website Design & Development
After branding was established, we developed a custom website showcasing their many flavors. The site tells their story, shares recipes, and lists products in the form of an online shop.