Miller Architects + Builders
Services
OBJECTIVES
With a change in ownership to people who had worked for the company for 25+ years, Miller Architects & Builders wanted a fresh identify for a company with more than 150 years of success. They also needed a marketing partner to manage their needs.
Solutions
Not only did we solidly rebrand the well-known firm with fresh, modern colors and a memorable tagline (including a 150-year mark), we also created a full marketing strategy plan that aligned their reach to their various specialy verticals and launched a freshly branded website.
Results
Since partnering with WhiteBox Marketing, Miller’s strategy results include:
new website users
website sessions
page views
Analytics from June-December 2023
Branding & Logo
As a well-known name in the community, it was important that we retained brand recognition while also breathing new live into it. We kept the feeling strong, capitalizing all letters, keeping them bold, but adding intentional kerning. The outdated gold had to go, and a modern aqua color took its place. Using the “+” symbol was a subtle move to further modernize the brand.
CONSISTENT COLLATERAL
When redesigning the logo and brand for a company, it is important that it shines through all pieces consistency to build it up strong right out the gate. With all collateral materials updated and rolled out, there’s no room to question if there was the confident decision to change or not.
Website Design & Development
The custom website also strongly reflects the new brand, with the vibrant aqua, energizing orange, and grounding gray. The angles give the site a unique look and feel as you scroll.