Lakes Region Retina
Services
OBJECTIVES
Lakes Region Retina was created to offer a different kind of retina care experience: one with a more relaxed atmosphere that’s closer to home for those who would otherwise need to inconveniently travel to the metro area. They needed a logo and supporting brand elements to exude this sentiment and get the word out.
Solutions
- Created a logo mark and brand that reflects the Northern Minnesota look, evoking the calm nature of the clinic.
- Developed a branded and functional website.
- Executed several marketing efforts to promote the grand opening to potential patients and referring doctors, including digital display ads, a direct mail postcard, targeted social media campaigns, and more.
WEBSITE DEVELOPMENT
The development of Lakes Region Retina’s brand new website included a site map, implementation of design elements, and layout of information that resulted in a branded and functional tool to gain appointments and referrals.
COMMUNICATION MATERIALS
DIGITAL AD TACTICS
The goals of our digital ad placement strategy included brand awareness, lead conversion, and website traffic. The radius included the city of Baxter, where Lakes Region Retina is located, and also the surrounding area: Brainerd, Wadena, Bemidji, Walker, Crosby, Atkin, and Detroit Lakes.
impressions
clicks
conversions
(January 2026)
SOCIAL MEDIA
Custom, organic and paid social media posts were launched strategically and well-timed with their clinic opening date and patient-focused vision to build brand recognition and trust.
