St. Cloud Orthopedics
Services
OBJECTIVES
With a partnership of over 20 years, we are proud to have truly become part of the St. Cloud Orthopedics team as their marketing partner. That said, their objectives change each year and we most recently focused on their need to educate the community about Urgent Injury Care, while ensuring the brand retained its long-earned awareness.
Solutions
We developed a new identiy for Urgent Injury Care, as well as a strategic digital marketing plan that has helped them double the volume of patients seen in that specialty area.
Results
With a marketing plan as expansive as what we do for St. Cloud Orthopedics, we love to see the numbers rise. When we launched a new website for them, we were able to capture the vast amount of traffic that all of our marketing drives to their online source of patient interaction:
new website users
website sessions
page views
Analytics from 2023
Branding & service identity
Though the logo itself is not new to St. Cloud Orthopedics, we helped extend it to cover Urgent Inury Care—a service that’s unique to the independent orthopedic specialty group, and a service that allows patients with injuries to be seen fast and by a trusted expert.
Digital Marketing & SEO
With multiple key focus points due to their full-service orthopedic offerings, our digital marketing strategy and SEO campaign is quite robust, ensuring that people searching for urgent injury care “look no further” than right here close to home.
Website Design & Development
Launched recently is a fresh all-encompassing website that helps generate leads for new patients and educates the general public about the benefits of their many orthopedic specailties. The website is the home base for all content created for St. Cloud Orthopedics, and is where all digital campaigns land, blogs are written and posted, and events are promoted. The photos and videos we produce are showcased there as well.
Social Media
Pivotal to patient education is our social media presence for St. Cloud Orthopedics. With our strategic partnership, our team is able to proactively create social media content that reflects the bigger marketing plan, as well as community-focused content. We are able to act as an extension of their team, fully managing the practice’s social media presence.